Plymouth Brethren Church denies involvement in political billboards urging voters to “Make Australia Happy”

The Plymouth Brethren Christian Church, also known as the Exclusive Brethren, has been linked to a series of electronic billboards appearing in key Australian electorates. The signs, which urge voters to “Make Australia Happy” and place Labor last on their ballots, have been spotted in areas such as Werriwa, Bennelong, Boothby, and Hume. These messages mirror the church’s broader political messaging, which has been used in pre-polling efforts in marginal seats.

The billboards are associated with an organisation called Australian Firebrand, which was established in April 2025. Edwina Bull is listed as the authorising body for the advertisements under electoral law. Firebrand has also run other political ads, including one that labels Prime Minister Anthony Albanese a liar and distributes water bottles with anti-Labor messages. The group has a minimal online presence, with only 23 likes and 52 followers on Facebook.

The Plymouth Brethren Christian Church has denied any involvement in the political activities. In a statement, the church clarified that it does not campaign for or support any political parties and has not organised or coordinated any volunteer efforts. The church is led by Sydney-based “Man of God” Bruce Hales, who preaches a message of exclusion and has been associated with teachings that view outsiders as unworthy.

Members of the Plymouth Brethren Christian Church typically do not vote, and the group has a history of strict doctrinal positions. Women are considered second-class citizens, and homosexuality is not tolerated within the community. The church’s teachings emphasize separation from the world and a focus on spiritual purity.

Political leaders, including Opposition Leader Peter Dutton, have stated that the Liberal and National parties do not discriminate based on religion. Dutton noted that the Liberal Party is a volunteer-based organisation and encourages individuals to support their local candidates regardless of their background. This statement comes amid growing scrutiny of the church’s influence and its alignment with political campaigns.

The connection between the Plymouth Brethren Christian Church and the political messaging raises questions about the role of religious groups in electoral politics. While the church has denied involvement, the use of its messaging in political campaigns highlights the potential for religious teachings to influence public opinion and electoral outcomes. The situation underscores the need for transparency and accountability in political advertising.

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