The Salvation Army Opens Red Kettle Volunteer Registration via New Platform

The Salvation Army has launched its annual Red Kettle Campaign, with registration now open for volunteer bell ringers. The campaign, which runs from November 14 to December 24, aims to provide critical support for programs and services that assist individuals and families facing hardship throughout the year. The Salvation Army has introduced a new volunteer registration system called “Golden,” which simplifies the process for people to discover and sign up for local volunteer opportunities, including bell ringing at red kettles.

The red kettle tradition began in San Francisco in 1891 when Captain Joseph McFee set out a soup kettle to collect funds for a Christmas meal for the destitute. The practice has since grown into a global symbol of charitable giving and community support. Bell ringers typically raise between $80 and $100 per hour, contributing to essential services such as food assistance, housing support, and other programs that help those in need.

Lt. Colonel David Harvey, Northern Division commander, emphasized the importance of volunteer participation, stating, “Every hour spent ringing a bell helps The Salvation Army reach more people who are struggling to make ends meet.” The campaign not only supports local communities during the holiday season but also provides ongoing assistance throughout the year.

The new Golden platform offers greater flexibility for volunteers, allowing them to register for bell ringing or explore other volunteer opportunities. Sophie Crowell, Volunteer Services director, noted that the system enables users to search for openings by location, making it easier to find suitable volunteer roles. This innovation reflects The Salvation Army’s commitment to adapting its methods to better serve its mission.

Volunteers can participate individually, with family and friends, or as part of a workplace, church, or community group. Even a short shift can make a meaningful impact, and increased volunteer participation helps raise more funds to address local needs. The Salvation Army encourages individuals and groups to learn more, register to ring a bell, or explore other volunteer opportunities at SalvationArmyNorth.org/Volunteer.

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